Founder-led local SEO for plumbers, electricians, and home service contractors. Win the map pack, capture the emergency call, and fill your job board, without a junior at a 500-client agency in between.
Home services SEO is the work of getting your business found, and called, the moment someone nearby needs you. A burst pipe at midnight, a dead panel, a water heater that gave out this morning. These are not browsing searches. The homeowner taps one of the first results and calls, and the business that shows up there gets the job.
I help plumbers, electricians, and home service contractors win that moment. Not with a dashboard you never open, but with the things that book work: a Google Business Profile that fights for the map pack, real service pages, a phone number front and center, and a name the web trusts. A ringing phone is the only metric that matters, and SEO for contractors is one of the most reliable ways to make it ring.
Most agencies treat a home service business like any other client, and they miss what makes the trades unique. Your demand is half emergency and half planned, your best jobs are high-ticket, and a huge share of searches happen on a phone, in a hurry, with the intent to call right now. Generic SEO optimizes for traffic. The trades need the call.
That is why I build for how homeowners actually search: emergency and "near me" intent, the map pack above everything else, click-to-call in the first thing they see, and pages fast enough to load while someone is standing in a flooding basement. SEO for contractors is its own craft, and I do it for plumbing, electrical, and home services by design.
The map pack, local citations, and proximity signals that put your business in front of homeowners searching nearby, often in an emergency. Local SEO is the engine for the trades.
Rebuilt for home services: the right category, services, photos, and posts, plus a steady flow of reviews. The biggest lever for the map pack, and where panicked homeowners look first.
Real pages for each service and the areas you cover, from drain cleaning and water heaters to panel upgrades and EV chargers. Built to win the searches that book jobs.
Click-to-call front and center, fast mobile pages, and copy aimed at the homeowner who needs you now. Rankings only pay when they turn into a ringing phone.
Real links from local press, suppliers, and trade associations. The trust signals Google and AI weigh in deciding who to show and recommend, never spam.
Speed, mobile, schema, internal structure, and a repeatable way to earn fresh reviews after every job. The fundamentals that hold your rankings in place.
I focus on plumbers and electricians, plus general home-services and handyman contractors. Each trade gets searched differently, and the work reflects that.
Local SEO for plumbers built around drain cleaning, water heaters, repipes, and the 2am emergency search. Where the high-ticket jobs and the urgent calls both live.
Local SEO for electricians covering panel upgrades, EV charger installs, rewires, and emergency no-power calls. Planned high-value work and urgent jobs alike.
General contractors and multi-service shops who want one site that ranks for everything they do, across every neighborhood they cover.
The map pack is the box of three businesses at the top of a local search, above everything else. For the trades, it is where the calls are. A search like "plumber near me" sends most of its clicks to those three results, and most callers never scroll further. Getting you into that box, and keeping you there, is the core of what I do.
Local SEO for contractors means an optimized Google Business Profile with the right category, complete services and photos, and a steady flow of recent reviews. It means consistent listings across the web and proximity-driven service-area pages. The map pack rewards the businesses that look most active, most relevant, and most trusted. I make yours one of them.
Local Services Ads and Google Ads are the fast lane. They turn on quickly and put you at the top, but you pay for every lead, often $40 to $90 for a plumbing lead and $30 to $75 for an electrical one, and the moment you stop paying, the calls stop. They are useful, especially early or to fill a slow week, and I will never pretend otherwise. But they are rented.
Home services SEO is the asset you own. It takes a few months to build, then it compounds, and your cost per job keeps dropping as it does. With high-ticket work like repipes and panel upgrades worth thousands each, a few extra jobs a month can cover the work several times over. Most trades run LSAs and SEO together, then lean on organic as it takes hold. See full pricing →
more organic clicks in 90 days from real Google Search Console data, same business, same budget.
the goal for every trade: into the three results at the top of a local search, where the calls happen.
a phone that rings from rankings you own, instead of leads you rent by the click and lose when you stop paying.
Real results, shown honestly. The first card is real Google Search Console data from an anonymous client. As I land more home service wins, they go right here, no invented numbers.
The big home services marketing companies sign hundreds of contractors and pass yours down the line. I keep my list small on purpose, with one home service business per market, so you work directly with the person doing the work, and your competitor across town cannot hire me too. More than ten years in SEO and content, pointed straight at your job board.
A free thirty-minute call. I'll pull up your Google profile and your top competitors, live, and tell you exactly where your jobs are leaking, whether or not you hire us.