Founder-led roofing SEO for contractors who want the phone to ring with their own calls. Map pack, service pages, and storm-season rankings that win high-ticket roof jobs, not a junior at a big agency.
Most roofers grow on bought leads from Angi or HomeAdvisor, and most of them quietly hate it. The same lead gets sold to three to eight companies at once, sometimes far more, so you are paying for the privilege of fighting over a homeowner who is already getting four other calls. The cost per lead climbs, the quality drops, and you own none of it.
Roofing SEO is the way out. Instead of renting leads, you build rankings you own, calls that come to you alone, and a pipeline that does not vanish the month you stop paying. Stop renting leads. Start owning the rankings.
Roofing SEO is the work of getting your company found, and chosen, the moment someone searches for a roofer who does what you do. A homeowner with a leak, a family that just took hail damage, a property manager who needs a replacement bid. They search, they call the companies they find first, and the roofer who shows up there wins the job.
Generic SEO agencies treat roofing like any other business, and that is exactly why they fail at it. SEO for roofers is its own craft. It is service and city pages for replacement, repair, and storm work, an optimized Google Business Profile that fights for the map pack, insurance-claim content, and links from the roofing world. I do this every day, for roofing and a small handful of other local trades. Depth beats spread.
Rebuilt for roofers: the right category, services, photos, and posts. The biggest lever for the map pack, where homeowners searching after a storm actually look.
Real pages for replacement, repair, storm damage, and insurance claims, across every city you serve. Built to win high-ticket roofing searches, not thin copy-paste pages.
The local pack, citations, and proximity signals that put your company in the three results at the top, where the calls happen.
Rankings built in the off-season so you capture the surge when hail hits and "roof replacement insurance claim" searches spike, instead of bidding against storm chasers.
Real links from manufacturers like GAF and Owens Corning, local press, and suppliers. The trust signals Google and AI read, never spam or link farms.
Insurance-claim guides, speed, mobile, schema, internal structure. The depth and fundamentals that hold your rankings in place.
The map pack is the box of three businesses at the top of a local search, above everything else. For roofing, it is where the calls live. Getting you into those three results, and keeping you there, is the heart of what I do.
That means an optimized Google Business Profile with the right roofing category, complete services and photos, and a steady flow of recent reviews. It means consistent listings across the web and proximity-driven city pages. Local SEO for roofing companies rewards the businesses that look most active, most relevant, and most trusted. I make yours one of them.
Roofing demand is not steady, it spikes. In hail-prone markets, storm work can be most of a roofer's annual revenue, and searches for hail damage repair and roof replacement insurance claims jump hundreds of percent within days of a major storm. The question is who ranks when that surge hits.
The answer is whoever did the work beforehand. I build your rankings in the quiet months, so when a storm rolls through, your company is the one homeowners find, not the out-of-town storm chasers flooding Google Ads for a week. Being early is the entire advantage, and SEO is how you bank it.
Roofing is one of the most expensive niches in all of paid search. Clicks run $15 to $65, and the cost per lead on Google Ads can top $180. Bought leads from marketplaces are cheaper per lead but shared across competitors, so your real cost per closed job is higher than it looks. Both stop the instant you stop paying.
Roofing SEO is the asset you own. It takes a few months to build, then it compounds, and your cost per job keeps dropping as it does. With roof replacements worth $8,000 to $25,000 each, a single extra job a month can mean six figures a year. That is why ranking is not a vanity exercise for a roofer. It is one of the highest-return moves you can make. See full pricing →
more organic clicks in 90 days from real Google Search Console data, same business, same budget.
the goal for every roofer: into the three results at the top of a local search, where the calls happen.
calls that come to you alone, not a shared lead sold to eight competitors at once.
Real results, shown honestly. The first card is real Google Search Console data from an anonymous client. As I land more roofing wins, they go right here, no invented numbers.
No juniors, no offshore team. The person who does your roofing SEO is the person you talk to. I have spent more than ten years in SEO and content, and I keep my client list small on purpose, with one roofing company per market, so your competitor across town cannot hire me too.
A free thirty-minute call. I'll pull up your Google profile and your top competitors, live, and tell you exactly where your jobs are leaking, whether or not you hire us.